Here are some best practices for optimizing an affiliate program

Recruit quality affiliate partners: Look for partners that have a strong online presence, a good reputation and a large audience that is relevant to your business.
 

Provide clear guidelines and rules: Communicate the terms and conditions of the affiliate program clearly and make sure that all affiliate partners understand and follow them.
 

Create engaging marketing materials: Create high-quality ads, banners, and other marketing materials that are visually appealing and that effectively communicate the benefits of your products or services.
 

Use performance-based incentives: Offer commissions or other incentives based on the performance of the affiliate partners. This will motivate them to work harder to promote your products or services.
 

Monitor and track performance: Use tracking tools and analytics to monitor the performance of your affiliate program, and adjust your strategy accordingly.
 

Provide support: Regularly communicate with your affiliate partners and provide them with the support and resources they need to be successful.
 

Optimise your website: Optimise your website for conversions, including ensuring it's mobile-friendly, with a clean design, clear calls-to-action, good user experience and easy checkout process.
 

Use multiple channels: Use multiple channels, such as email marketing, social media, or influencer marketing, to promote your affiliate program, and diversify your sources of traffic.